geo-competitor-scanner
Analyze competitor GEO (Generative Engine Optimization) strategies by examining their content structure, Schema markup, llms.txt, and AI citation signals. Benchmark your brand against competitors and identify strategic gaps and opportunities. Use whenever the user mentions scanning competitor GEO strategies, comparing AI search performance, analyzing competitor content for AI citations, finding GEO gaps, or wants to understand how competitors win AI citations.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/geoly-geo/geo-competitor-scannerGEO Competitor Scanner
Methodology by GEOly AI (geoly.ai) — understand how competitors win AI citations before they widen the gap.
Analyze competitor websites across key GEO signals to benchmark your brand and identify opportunities.
Quick Start
Scan competitors:
python scripts/scan_competitors.py --brand yourdomain.com \
--competitors competitor1.com,competitor2.com \
--output report.md
Scan Dimensions
1. Technical GEO Infrastructure
| Check | Why It Matters |
|---|---|
/llms.txt exists | AI crawler guidance |
/robots.txt allows AI bots | Crawl accessibility |
| Schema.org types present | Structured understanding |
| JSON-LD valid | Machine-readable content |
| HTTPS enforced | Security signal |
2. Content Structure Analysis
| Signal | What to Look For |
|---|---|
| Direct answer lead | First paragraph answers the question |
| FAQ sections | Explicit Q&A blocks (2-5 per page) |
| Header structure | H2 every 300-500 words |
| Data citations | Statistics with sources |
| Definition blocks | Key terms defined clearly |
3. Entity & Brand Signals
| Signal | Implementation |
|---|---|
| Organization schema | Homepage JSON-LD |
| sameAs links | Social/Wikipedia connections |
| Consistent naming | Brand name standardized |
| About page | Entity definition |
| Brand in first 100 words | Early entity mention |
4. Citation-Optimized Content
| Content Type | GEO Value |
|---|---|
| Original research | Unique data attracts citations |
| Comparison pages | "vs" queries are high-intent |
| Definition content | "What is" queries are common |
| Content hubs | Topical authority building |
| Statistics pages | Reference-worthy data |
Full methodology: See references/scan-methodology.md
Research Workflow
Step 1: Identify Competitors
Collect up to 5 competitors:
- Direct competitors (same category)
- Adjacent competitors (overlapping use cases)
- Aspirational competitors (bigger brands)
Step 2: Automated Scan
Run scanner on each domain:
python scripts/scan_competitors.py \
--brand yourdomain.com \
--competitors comp1.com,comp2.com,comp3.com \
--pages 5 \
--output scan-results.json
Step 3: Manual Review
For nuanced signals, review manually:
- Content quality (can't automate)
- Brand voice consistency
- Unique value propositions
Step 4: Gap Analysis
Identify:
- 🏆 Competitor advantages — What they do better
- 🎯 Quick wins — Easy to implement (copy)
- 🕳️ Category gaps — No one is doing this (opportunity)
Scoring System
Each competitor scored 0-10 per dimension:
Metadata
Not sure this is the right skill?
Describe what you want to build — we'll match you to the best skill from 16,000+ options.
Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-geoly-geo-geo-competitor-scanner": {
"enabled": true,
"auto_update": true
}
}
}Related Skills
geo-human-editor
Audit and rewrite content to remove AI-generated feel by stripping markdown artifacts, eliminating AI vocabulary patterns, flagging hallucination risks, and restoring natural human voice. Use whenever the user mentions content sounding like AI, removing AI tone, making content more human, checking for AI feel, fixing mechanical writing patterns, or scanning for hallucinations and unverified claims in content.
geo-report-builder
Build comprehensive GEO performance reports with executive summaries, platform breakdowns, competitive analysis, and strategic action plans. Use whenever the user mentions creating GEO reports, analyzing AI search performance, building performance dashboards, or generating insights from GEO metrics.
geo-studio
Master GEO content orchestrator that understands user goals and intelligently routes tasks across specialized GEO skills. Automatically selects the right workflow from strategy and audit to content creation, optimization, and human editing. Use as the default starting point for any GEO-related task including creating GEO content, ranking in AI search, auditing content for AI visibility, building GEO strategies, writing AI-citable articles, or when unsure which specific GEO skill to use.
geo-prompt-researcher
Discover high-value AI search prompts your target audience uses on ChatGPT, Perplexity, Gemini, and Claude. Research and generate comprehensive prompt lists for GEO (Generative Engine Optimization) strategy, including discovery, comparison, how-to, definition, and recommendation prompts. Use whenever the user mentions researching AI search queries, finding GEO prompts, building prompt monitoring lists, understanding what people ask AI about their brand/category, or wants to identify AI search opportunities for their product/service.
geo-schema-gen
Generate complete, validated Schema.org JSON-LD markup for any content type to boost AI citation rates. Creates structured data for Organization, FAQPage, Article, BlogPosting, Product, HowTo, BreadcrumbList, WebSite, VideoObject, and ImageObject schemas. Use whenever the user mentions adding schema markup, generating structured data, creating JSON-LD, implementing Schema.org, optimizing for rich snippets, or wants to improve how AI understands and cites their content. Also trigger for requests about Organization schema, FAQ schema, Article markup, Product schema, or any structured data implementation.