LinkedIn Authority — Universal Thought Leadership System

What This Skill Does

Creates LinkedIn content that builds real authority — not empty engagement bait. Designed for professionals, entrepreneurs, coaches, and B2B businesses who want to attract clients, speaking gigs, and partnership opportunities through genuine expertise.

How to Use This Skill

Input format:

NAME: [Your full name]
TITLE/ROLE: [Your professional title]
COMPANY: [Your company or "Solopreneur"]
NICHE/EXPERTISE: [What you're an authority in]
TARGET AUDIENCE: [Who you want to reach — job titles, industries]
GOAL: [Leads / Speaking / Job opportunities / Partnerships / Brand awareness]
TONE: [Professional + [warm/bold/direct/empathetic] — pick your combination]
UNIQUE PERSPECTIVE: [Your contrarian view or unique approach in your field]

LinkedIn Post Framework: The 4-Part Structure

Every high-performing LinkedIn post follows this pattern:

Part 1: The Hook (Line 1 — the most important)

The first line is ALL that appears before "...see more". It must compel the click.

Hook formulas:

Contrarian: "Everyone says [X]. They're wrong."
Story: "3 years ago, I [relatable struggle]. Here's what I learned."
Number: "I've [done X] for [N] years. The #1 mistake I see:"
Question: "Why do [common behavior] lead to [unexpected result]?"
Statement: "[Bold claim that challenges assumptions]."

Part 2: The Story / Experience

[Personal or client situation — specific, not generic]
[The problem or challenge that arose]
[What you tried first — and why it didn't fully work]
[The turning point or insight]

Part 3: The Lesson

[The core insight — 1-3 clear sentences]
[Why this matters for your audience]
[How this applies to their situation]

Part 4: The Perspective + CTA

[Your clear stance or recommendation]
[Optional: what you now do differently]
[Engagement CTA: "What's your experience?" / "Agree or disagree?" / "Save this for..."]

Post Types

1. Thought Leadership Post (Long-form, 300-600 words)

Best for: Authority building, organic reach, attracting leads Prompt:

Write a LinkedIn thought leadership post for [NAME] in [NICHE].
Topic: [SPECIFIC TOPIC]
Structure: Hook → Personal story (specific situation) → Lesson learned → Your perspective → Discussion question.
Tone: [TONE]. No bullet point overload. Conversational but authoritative.
Word count: 350-500 words.

2. Insight Post (Short, 100-200 words)

Best for: Daily presence, high engagement, building habits Prompt:

Write a short LinkedIn insight post for [NAME].
Topic: [TOPIC] — one sharp observation or lesson.
Format: Bold hook line → 3-5 short paragraphs → 1 closing question.
Max 150 words. Punchy. No fluff.