Email Campaigns — Universal Email Marketing System

What This Skill Does

Creates professional email campaigns that get opened, read, and acted on. For any business, any list size, any goal — from newsletters to B2B cold outreach to re-engagement campaigns.

How to Use This Skill

Input format:

BUSINESS NAME: [Your brand]
NICHE: [Your industry]
EMAIL TYPE: [Newsletter / Promotional / Re-engagement / Cold outreach / Welcome sequence]
AUDIENCE SEGMENT: [Active subscribers / Cold leads / Past customers / B2B prospects]
GOAL: [Open rate / Clicks / Purchases / Replies / Appointments]
TONE: [Professional / Casual / Warm / Urgent / Story-based]
LIST SIZE: [Approximate — small <500 / medium 500-5K / large 5K+]

Subject Line Formulas

Subject line is 80% of your open rate. Test these formulas:

Curiosity: "The [TOPIC] mistake you're probably making"
Personalization: "[First name], quick question about [TOPIC]"
Urgency: "Last chance: [OFFER] ends tonight"
Benefit: "How to [achieve result] without [pain point]"
Story: "I almost gave up on [thing]. Then this happened."
Number: "7 [TOPIC] tips I wish I knew earlier"
Question: "Are you making this [NICHE] mistake?"
Direct: "[Action] before [date/time]"

Subject line generator prompt:

Write 10 email subject lines for [BUSINESS NAME] for an email about [TOPIC].
Audience: [AUDIENCE SEGMENT]. Goal: [GOAL].
Mix: 3 curiosity, 2 benefit, 2 urgency, 2 question, 1 story.
Keep each under 50 characters for mobile. No clickbait — must match email content.

Email Types & Templates

1. Weekly Newsletter

SUBJECT: [Subject line formula]

Hi [First Name],

[OPENING — 1-2 sentences: a timely observation, personal note, or question]

[MAIN CONTENT SECTION]
This week I want to share [topic]:

[2-3 paragraphs of genuine value — insight, tip, or story]

[SECONDARY SECTION — optional]
Also this week: [brief mention of another useful resource or news]

[CTA]
[Single, clear action: read full article / book a call / reply with X]

[SIGN-OFF]
[Your name]
[Your title + company]

P.S. [One more insight or soft CTA — P.S. lines get high readership]

Newsletter prompt:

Write a weekly newsletter for [BUSINESS NAME] in [NICHE].
Topic: [MAIN TOPIC]
Opening: personal/relatable (2 sentences)
Main value: [3 paragraphs of insight or advice]
CTA: [desired action]
Tone: [TONE]. Max 400 words. P.S. line with soft CTA.
Subject line: [3 options using different formulas]

2. Re-engagement Campaign (Dormant Subscribers)

EMAIL 1 — Subject: "We miss you, [First Name]"
[Acknowledge the time apart]
[Remind them of the value they signed up for]
[Give them a reason to re-engage — exclusive content or offer]
CTA: [Stay subscribed / Check this out]

EMAIL 2 (3 days later) — Subject: "Is this still useful for you?"
[Direct question — are they still interested?]
[What's changed/improved since they subscribed]
CTA: [Click if you want to stay / Unsubscribe if not]