Customer Research & Validation Skill

Trigger conditions:

• User asks to validate a product idea, persona, or market assumption
• User mentions "customer research", "validate assumption", "talk to users"
• User requests Reddit/forum mining, competitor analysis, or sentiment analysis
• User wants to generate surveys or interview scripts
• User asks about customer pain points, needs, or jobs-to-be-done

Purpose

Pre-pipeline validation for DaVinci Enterprises products. Ensures marketing strategy is built on real customer signal, not assumptions. Prevents building features nobody wants.

What It Does

1. Reddit/Forum Mining — Extract threads, comments, sentiment from subreddits and forums
2. Survey Generation — Convert research questions into structured surveys
3. Interview Scripts — Generate customer interview guides with probing questions
4. Persona Validation — Test persona assumptions against real user behavior
5. Competitor Review Scraping — Aggregate reviews from G2, Trustpilot, Reddit
6. Sentiment Analysis — Aggregate and score customer sentiment across sources

Usage

Quick Start

# Validate a product hypothesis via Reddit mining
scripts/reddit-miner.sh --subreddit "personalfinance" --query "FIRE calculator" --limit 50

# Generate a customer interview script
scripts/interview-generator.sh --persona "FIRE enthusiast" --problem "retirement planning tools"

# Scrape competitor reviews
scripts/competitor-scraper.sh --product "Personal Capital" --sources "g2,trustpilot,reddit"

Integration with Marketing Pipeline

This skill feeds into the content strategy workflow:

1. Discovery → Run customer research to identify pain points
2. Validation → Test persona assumptions against real data
3. Strategy → Build content pillars around validated needs
4. Execution → Ogilvy creates content targeting real customer language

Output format: JSON reports to data/research/ for downstream consumption.

Scripts

reddit-miner.sh

Fetch Reddit threads matching keywords, extract sentiment, output structured JSON.

Usage:

./scripts/reddit-miner.sh --subreddit SUBREDDIT --query "search terms" [--limit N] [--sentiment]

Output: data/research/reddit-{subreddit}-{timestamp}.json

interview-generator.sh

Generate customer interview script from persona + problem statement.

Usage:

./scripts/interview-generator.sh --persona "description" --problem "pain point"

Output: Markdown interview guide to stdout

competitor-scraper.sh

Aggregate reviews from multiple sources, extract themes and sentiment.

Usage:

./scripts/competitor-scraper.sh --product "Product Name" --sources "g2,trustpilot,reddit"

Output: data/research/competitor-{product}-{timestamp}.json

Output Schema

All scripts output to data/research/ with consistent JSON schema: