Shelly Social Media Scheduler

What This Skill Does

The Shelly Social Media Scheduler is a robust automation utility designed to streamline content creation for content creators, social media managers, and small business owners. By leveraging a structured content strategy template, it generates a comprehensive weekly calendar tailored to specific niches and target audiences. The tool outputs a well-organized 'content-calendar.md' file that includes content for Twitter/X, LinkedIn, and Instagram, incorporating best practices such as platform-specific character counts, hashtag optimization, and varied content themes ranging from motivational posts to industry insights.

Installation

To install this skill, ensure you have the OpenClaw environment properly initialized. Run the following command in your terminal:

clawhub install openclaw/skills/skills/claudiodrusus/shelly-social-media-scheduler

Once installed, verify the setup by navigating to the skill directory or checking your environment's active skill list. The script requires a standard Bash environment and the standard cat utility to generate the markdown output files.

Use Cases

This skill is ideal for:

• Individual Creators: Building a consistent brand presence without manual daily drafting.
• Small Businesses: Maintaining an active social media cycle for niche products or services.
• Social Media Managers: Rapidly prototyping content ideas or filling content gaps in a calendar.
• Educational Outreach: Quickly generating educational threads and summaries for specific target demographics.

Example Prompts

1. ./generate.sh "digital marketing" "small business owners"
2. ./generate.sh "vegan recipes" "home cooks"
3. ./generate.sh "cloud infrastructure" "devops engineers"

Tips & Limitations

• Tip: For highly personalized results, use the pipe command to send the output of the script into an LLM (e.g., | gpt-4) to refine the tone or add unique brand voice elements.
• Tip: Review the generated content-calendar.md before posting; while the content strategy is robust, human oversight is recommended to ensure relevance to current news.
• Limitation: The skill generates static markdown files. It does not automatically post to social platforms or interface with APIs (Twitter/LinkedIn API). Integration with auto-posting services would require additional scripting. Ensure you have write-access permissions in the directory where the command is executed, as the skill creates files locally.