meta-ads-analyser

What This Skill Does

The meta-ads-analyser is an advanced analytical engine designed for OpenClaw agents to evaluate the efficacy of paid social campaigns. It bridges the gap between raw asset extraction and high-level marketing intelligence. By processing Meta ad creatives—including videos, static images, and landing page screenshots—this skill dissects the psychological triggers and structural elements that drive conversion. It performs automated technical analysis (aspect ratios, video duration) alongside qualitative creative audits, such as identifying hook strength, emotional resonance, and landing page conversion flow. The final output is a professional, structured HTML report that categorizes ads by funnel, allowing marketers to visualize their customer acquisition journey.

Installation

To integrate this skill into your environment, run the following command in your terminal: clawhub install openclaw/skills/skills/bluerockerr/meta-ads-analyser Ensure you have completed the asset extraction via /meta_ads_extractor before attempting to run an analysis, as this skill relies on the file structure generated by the extraction process.

Use Cases

• Creative Audit: Identify why specific ad sets are underperforming by analyzing the creative hook and CTA alignment.
• Funnel Visualization: Map incoming traffic from ads to specific landing pages to identify friction points in the conversion funnel.
• Competitor Intelligence: Analyze extracted competitor assets to reverse-engineer their strategy, messaging, and visual testing patterns.
• Performance Optimization: Use the generated strategy report to iterate on existing ad creatives and improve ROI.

Example Prompts

1. "Analyze the assets in the ~/clawd/output/meta-ads/fitness-app-brand/ folder and generate a strategy report highlighting the top-performing creative patterns."
2. "After looking at the extraction from my competitor's campaign, which ads have the strongest conversion flow and why?"
3. "Run a full funnel audit on the extracted creatives and provide a summary of the TOFU vs. BOFU strategy in the current output folder."

Tips & Limitations

• Pre-requisites: Always run /meta_ads_extractor first. The analyser is specifically tuned to the folder structure produced by this tool.
• Accuracy: While the vision model is highly capable, review the generated 'Weaknesses' section manually to ensure the insights align with your specific business KPIs.
• Resource Usage: Large batches of video files may take time to process; ensure your system has sufficient local disk space for the generated HTML reports.
• Creative Context: The quality of the analysis is dependent on the clarity of the extracted landing page screenshots; ensure the extraction process captures full-page views for optimal results.