aeo-system
Answer Engine Optimization — get AI assistants to recommend your brand. Run AEO audits, build Answer Intent Maps, track AI recommendation positions, and maintain a 7-layer AEO infrastructure for any brand or product category.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/batsirai/aeo-systemAEO (Answer Engine Optimization) System
Get AI assistants — ChatGPT, Perplexity, Claude, Gemini — to recommend your brand when people ask purchase-intent questions.
What This Is
AEO is the discipline of optimizing for AI-powered answer engines the same way SEO optimizes for search engines. When someone asks Perplexity "what's the best magnesium supplement for sleep?" — AEO determines whether your brand gets named.
This skill gives an OpenClaw agent the ability to:
- Audit a brand's current AEO infrastructure across all 7 layers
- Map which brands AI platforms recommend (and in what position) for any category
- Track position changes week over week
- Build the missing infrastructure (Answer Hub, brand-facts.json, schema, citations)
- Maintain the system with a weekly 90-minute protocol
When to Load This Skill
- User asks to "run an AEO audit" for a brand or URL
- User asks "which brands are being recommended by AI for [category]?"
- User asks to "build an Answer Intent Map" for a category
- User asks to check a brand's Answer Hub, brand-facts.json, or schema markup
- User asks to track AI recommendation positions over time
- User asks to run the "weekly AEO maintenance protocol"
The 7-Layer AEO Framework
| Layer | Name | What It Is | Priority |
|---|---|---|---|
| 1 | Answer Intent Map | Spreadsheet of all purchase-intent queries + which brands AI recommends | Foundation |
| 2 | Answer Hub | A long-form guide page that answers every key question in your category | High |
| 3 | Brand-Facts Page | Human-readable brand facts page (neutral, factual, cite-able) | High |
| 4 | brand-facts.json | Machine-readable brand data at /.well-known/brand-facts.json | Medium |
| 5 | Schema Markup | Product, FAQ, and Organization structured data | Medium |
| 6 | Citation Network | Getting listed on the sources AI models actually cite | High |
| 7 | GPT Shopping | Google Merchant Center + review feed for AI shopping results | High |
Prerequisites
Required:
PERPLEXITY_API_KEY— enables direct API queries (get free at perplexity.ai/settings/api)- Node.js v18+ (for the
answer-intent-map.jsscript)
Optional:
OPENAI_API_KEY— enables ChatGPT query automationBRAVE_API_KEY— enables web searches for infrastructure checks
Without API keys: The skill runs in "manual-assist" mode — generates the queries, provides a blank log template, and analyzes results you paste in.
Core Workflows
Workflow 1: Full AEO Audit
Trigger: "Run an AEO audit for [brand URL]"
Steps:
Metadata
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Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-batsirai-aeo-system": {
"enabled": true,
"auto_update": true
}
}
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