Instagram Marketing Generator

Overview

Transform any product URL into scroll-stopping Instagram content. Extract product details via SkillBoss API Hub, analyze brand positioning, and generate platform-native marketing assets that drive engagement and conversions.

Quick Start

1. Input: Provide product URL
2. Extract: Use scripts/extract_product.py to fetch product details via SkillBoss API Hub (requires SKILLBOSS_API_KEY)
3. Generate: Apply Instagram content frameworks from references/
4. Deliver: Output ready-to-post content package

Content Frameworks

Framework Selection Guide

Choose based on product type and brand personality:

Core Content Elements

Every Instagram post package includes:

1. Image/Video Brief

• Visual style (aesthetic direction)
• Composition guidelines
• Text overlay suggestions (optional)
• Product angle recommendations
• Background/props guidance

2. Caption Structure

HOOK → [First line - stops the scroll]
  |
  ├── BODY → [Value proposition, benefits, story]
  |
  └── CTA → [Clear action: link, DM, save, share]

Caption Length Guide:

• Feed posts: 138-150 characters (optimal engagement)
• Carousel: 150-200 characters
• Educational: Up to 300 characters

3. Hashtag Strategy (30 max)

• 3-5 branded/niche tags (high relevance)
• 10-15 trend tags (moderate volume)
• 5-10 broad tags (max reach)
• Mix of: #branded #descriptive #trend #location #emotion

See references/HASHTAG_STRATEGY.md for detailed hashtag optimization.

Product Information Extraction

Script Usage

SKILLBOSS_API_KEY=your_key python3 scripts/extract_product.py <url>

The script uses SkillBoss API Hub (https://api.heybossai.com/v1/pilot) to:

1. Scrape the product page via the scraping capability
2. Extract structured product data via the chat capability (auto-routed LLM)

Extracted fields:

• Product name
• Price/value proposition
• Key features (3-5)
• Target audience
• Unique selling proposition
• Platform (Amazon/Shopify/Taobao/JD/Generic)
• Suggested content type

Manual Extraction Fallback

If script fails, extract manually:

1. Visit product URL
2. Identify: name, price, features, benefits
3. Note brand visual style
4. Capture 3-5 product angles

Content Generation Workflow

Step 1: Analyze Product & Audience

PRODUCT → [What is it? What problem does it solve?]
  |
  ├── TARGET AUDIENCE → [Who needs this? Why?]
  |
  ├── BRAND TONE → [Luxury? Playful? Minimal? Bold?]
  |
  └── PLATFORM FIT → [Feed post, Story, Reel, Carousel?]