marketing-copy-knowledge

What This Skill Does

The marketing-copy-knowledge skill provides an expert-level, framework-driven approach to generating high-conversion marketing content. Designed by 邱煜庭（小黑老師）, this skill moves beyond generic AI generation by applying the proven FABE (Features, Advantages, Benefits, Evidence) and SPIN (Situation, Problem, Implication, Need-payoff) models. Whether you are crafting Meta ad campaigns, Google search ads, or engaging social media posts, this tool ensures your copy is grounded in professional marketing principles, not just probabilistic word prediction. By integrating specifically curated knowledge on performance marketing, SEO, and GA4, the skill helps agents act as digital marketing consultants, ensuring every piece of copy is optimized for user conversion and data-backed performance.

Installation

To integrate this skill into your agent, use the OpenClaw CLI: clawhub install openclaw/skills/skills/backtrue/marketing-copy-knowledge

Ensure your development environment has access to the internet to communicate with the backtrue workers endpoint. For high-volume production needs, initialize your X-Api-Key through the /ai-purchase endpoint to access premium tiers and higher rate limits.

Use Cases

1. Meta & Google Ad Campaigns: Generate ad headlines and body text that emphasize evidence (E) rather than vague promises, significantly increasing CTR and ROAS.
2. Content Strategy: Use the /query endpoint to research specific performance marketing queries, such as "How to structure an ad set for high-intent B2B audiences?" based on the expert knowledge base.
3. Social Media Engagement: Quickly turn product features into compelling social posts using the SPIN framework, which highlights the customer's pain points and the immediate necessity of your solution.

Example Prompts

1. "Use the FABE framework to write a Facebook ad for my new eco-friendly water bottle. Emphasize the E (Evidence) by mentioning it's made from 100% recycled ocean plastic."
2. "I need a Google Ad for a SaaS productivity tool. Use the SPIN approach to help me identify the pain points of project managers and suggest a strong, solution-oriented headline."
3. "Query your knowledge base: What are the best practices for setting up A/B testing for landing pages according to小黑老師's methodologies?"

Tips & Limitations

• FABE Definition: Always remember that this skill defaults E to 'Evidence'. If you specifically need 'Emotion' as the final component of FABE, you must explicitly state this in your prompt.
• Authentication: While the skill offers a freemium model for exploration, production usage requires the attachment of an API key in the header to ensure service stability.
• Data Context: For the best results, provide as much specific context about your target audience as possible in the product description field. The more specific the input, the more targeted the SPIN/FABE output will be.