oceanengine-ads

What This Skill Does

The oceanengine-ads skill provides a comprehensive programmatic interface for the Ocean Engine (巨量广告) ecosystem. It empowers OpenClaw agents to manage, optimize, and scale advertising campaigns across ByteDance platforms, including Douyin and Toutiao. By integrating directly with official APIs, the skill automates repetitive tasks such as budget allocation, real-time data monitoring, and A/B creative testing. It leverages machine learning-driven algorithms to perform intelligent bid adjustments and ROI-based optimization, allowing users to focus on high-level strategy rather than manual performance tuning.

Installation

To integrate this skill into your environment, run the following command in your terminal: clawhub install openclaw/skills/skills/aqzzzqa/oceanengine-ads

Ensure that you have your Ocean Engine API credentials (App ID, Secret, and Access Token) ready. Configure your environment variables as specified in the documentation to ensure the agent has the necessary permissions to authenticate and execute requests on your behalf.

Use Cases

• Autonomous Scaling: Automatically shift budgets toward high-performing ad sets based on real-time ROI analysis to maximize total revenue.
• Ad Health Monitoring: Set up automated watchdogs that monitor CTR, conversion rates, and CPC, triggering alerts or pause actions when thresholds are breached.
• Creative Optimization: Run concurrent A/B tests on ad assets and use the skill's logic to automatically promote the winning creative while retiring underperformers.
• Competitive Intelligence: Perform regional and industry-specific analysis to understand your market positioning.

Example Prompts

1. "OceanEngine, check the performance of all active campaigns from the last 7 days and generate a summary report with specific recommendations to increase our current 1.5 ROI."
2. "I need to run an A/B test on my new video creatives for the gaming campaign. Please set up the test for the next 3 days and prioritize the winner based on conversion rates."
3. "Monitor our budget usage for the 'Summer Sale' campaign and if the ROI drops below 1.2, reduce the daily budget by 20% to mitigate losses."

Tips & Limitations

• Learning Period: When using the smart_bidding or ROI optimization features, ensure you allow for the recommended 7-day learning period for the platform's algorithm to stabilize.
• Rate Limits: As this interacts with the official API, be aware of request frequency limits; avoid overloading the API with high-frequency polling unless strictly necessary.
• Test Mode: Always enable OCEANENGINE_TEST_MODE=true when first configuring your agent to verify logic without impacting actual ad spend.
• Security: Treat your OCEANENGINE_ACCESS_TOKEN as a sensitive password; do not hardcode it directly into your automation scripts.