content-agency

What This Skill Does

Content Agency is a comprehensive AI-powered editorial department designed for OpenClaw. It centralizes professional creative roles including content creators, growth hackers, social media strategists, brand guardians, and platform-specific experts for Xiaohongshu and WeChat. This skill allows users to generate high-quality, platform-ready marketing content, strategic roadmaps, and growth experiments by leveraging specialized personas that follow best practices for specific media channels.

Installation

To integrate this skill into your environment, run the following command in your terminal: clawhub install openclaw/skills/skills/antonia-sz/content-agency Ensure your OpenClaw environment is updated to the latest version before installation.

Use Cases

• Social Media Marketing: Generate viral Xiaohongshu notes or professional WeChat Official Account articles with tailored formatting and tag optimization.
• Content Strategy: Build editorial calendars and brand storytelling frameworks to maintain consistent messaging across multiple channels.
• Growth & Conversion: Utilize the Growth Hacker persona to audit user acquisition strategies, draft A/B testing plans, and identify viral loops for your product.
• Brand Management: Define or refine your brand's voice and identity, ensuring consistent tone across all external communications.

Example Prompts

1. "I need a social media content calendar for a new AI productivity tool launch; focus on Xiaohongshu and Twitter."
2. "Act as a growth hacker and suggest three ways to improve user retention for our SaaS platform."
3. "Write a captivating brand story for our eco-friendly stationery brand, then have the 'Whimsy Injector' persona make it sound more playful."

Tips & Limitations

• Role Selection: You can specify a persona directly, but the skill is designed to intelligently auto-select based on the intent of your request.
• Iterative Refinement: For the best results, use a multi-stage approach—start with a strategic draft, then apply the 'Whimsy Injector' for polish.
• Platform Context: Always include details about your target audience when requesting content to ensure the AI applies the correct tone and formatting rules for platforms like WeChat or Xiaohongshu.
• Limitations: While the skill provides highly optimized content, it should be reviewed by a human editor to ensure final compliance with specific company branding and legal guidelines.