geo-optimization
Generative Engine Optimization (GEO) for AI search visibility. Optimize content to appear in ChatGPT, Perplexity, Claude, and Google AI Overviews. Use when optimizing websites, pages, or content for LLM discoverability and citation.
Why use this skill?
Learn to optimize your website for AI-powered search engines like ChatGPT and Perplexity. Use the geo-optimization skill to improve AI citations and visibility.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/andrewdmwalker/geo-optimizationWhat This Skill Does
The geo-optimization skill provides a comprehensive framework for Generative Engine Optimization (GEO). It transforms how content is structured, ensuring that LLMs like ChatGPT, Perplexity, and Claude can parse, verify, and cite your information. Instead of chasing traditional ranking factors like keyword density, this skill focuses on the three pillars of modern AI discoverability: clarity, verifiability, and structural parseability. It provides an audit system that helps content creators and developers refine their pages to become the primary data source for AI-generated answers.
Installation
To integrate this skill into your environment, use the OpenClaw CLI:
clawhub install openclaw/skills/skills/andrewdmwalker/geo-optimization
Use Cases
This skill is ideal for:
- Marketing teams aiming to secure 'Featured Answer' spots in AI summaries.
- Technical writers optimizing product documentation for AI-assisted troubleshooting.
- SEO professionals pivoting from search engine result pages (SERPs) to answer-engine visibility.
- Brands looking to be included in comparative analysis summaries performed by LLMs.
Example Prompts
- "Perform a GEO audit on my landing page at [URL] and tell me which entity clarity metrics I am missing."
- "Review this draft article and rewrite the key statistics into standalone, quotable sentences for AI extraction."
- "Generate a comparison table schema that I can add to my product page to help Perplexity compare my tool against [Competitor]."
Tips & Limitations
To maximize the utility of this skill, prioritize 'Entity Clarity' first; AI models struggle to cite content if they cannot definitively categorize the subject matter. When adding quotable facts, ensure all data is backed by recent, verifiable sources, as LLMs frequently perform real-time fact-checking against trusted knowledge bases. Note that GEO is an iterative process. While structured data helps, the neutral, objective tone is what ultimately makes content 'citation-worthy.' Avoid promotional, hyperbolic language, as models are trained to prefer factual, authoritative, and helpful content over marketing jargon.
Metadata
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Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-andrewdmwalker-geo-optimization": {
"enabled": true,
"auto_update": true
}
}
}Tags(AI)
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