referral-program

What This Skill Does

The referral-program skill transforms OpenClaw into a strategic growth engineering partner. It specializes in designing, launching, and optimizing referral and affiliate ecosystems. Instead of offering generic advice, this skill uses a structured, data-driven approach to map out the entire referral loop—covering user triggers, incentive structures, friction reduction, and performance measurement. Whether you need to turn happy customers into brand ambassadors or build an affiliate channel for influencers and partners, this skill provides the frameworks necessary to lower your Customer Acquisition Cost (CAC) and increase your Customer Lifetime Value (LTV).

Installation

You can install this skill by running the following command in your terminal: clawhub install openclaw/skills/skills/alirezarezvani/referral-program

Use Cases

• SaaS Growth: Implement a viral loop in a B2B SaaS platform that incentivizes current users to invite colleagues, increasing seat adoption.
• Marketplace Velocity: Design a dual-sided incentive program for a consumer marketplace to balance supply and demand.
• Affiliate Program Setup: Create a commission-based system for content creators, bloggers, and industry newsletters to drive high-intent traffic to your checkout page.
• Optimization of Existing Loops: Diagnose why a current referral program has high traffic but low conversion by auditing the reward payout timeline and share friction.

Example Prompts

1. "I run a D2C subscription coffee brand and want to implement a 'refer a friend' program. Help me design an incentive structure that feels rewarding but keeps our margins healthy given an LTV of $300."
2. "Our current referral program is underperforming. Only 2% of our users are sharing their referral links. Can you help me audit our current flow and identify where the loop is breaking down?"
3. "We want to launch an affiliate program for our productivity app. We need a guide on how to recruit our first 10 professional influencers and what commission tiers we should offer to be competitive in this space."

Tips & Limitations

• Context is King: Always ensure your marketing-context.md file is up-to-date before initiating a conversation. This skill relies heavily on your LTV and current CAC to recommend effective incentives.
• Don't Over-engineer: When optimizing, focus on one variable at a time (e.g., the 'Ask' timing or the 'Incentive' value) to ensure you can accurately measure the lift.
• Focus on Mechanics: This skill is focused on the 'how'—it won't write your brand copy, but it will tell you exactly what the copy needs to communicate to drive conversion.