launch-strategy
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'GTM plan,' 'launch checklist,' or 'launch momentum.' This skill covers phased launches, channel strategy, and ongoing launch momentum.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/alirezarezvani/launch-strategyWhat This Skill Does
The launch-strategy skill is an expert-level orchestration tool for OpenClaw AI agents designed to handle the complexities of product launches, feature updates, and go-to-market (GTM) planning. It moves beyond simple task management by integrating with your existing project context—such as product marketing documents—to ensure that every launch is aligned with your Ideal Customer Profile (ICP) and brand voice. The skill manages the lifecycle of a launch, including phased rollout strategies, channel allocation across Owned, Rented, and Borrowed (ORB) platforms, and the maintenance of post-launch momentum to ensure your hard work doesn't fade into the background.
Installation
To install this skill, run the following command in your terminal within your project directory:
clawhub install openclaw/skills/skills/alirezarezvani/launch-strategy
Use Cases
- Major Product Launches: Orchestrating a full-scale GTM campaign including landing pages, email drip sequences, and community engagement.
- Feature Releases: Ensuring that engineering milestones are matched by marketing collateral, preventing silent launches.
- Product Hunt Campaigns: Navigating the specific requirements of the PH ecosystem, from asset preparation to pre-launch community seeding.
- Waitlist Management: Designing the transition from an early access waitlist to a public GA release.
- Post-Launch Sustainment: If engagement dips after the initial announcement, this skill provides a 30-day framework for keeping interest alive via roundups, case studies, and interactive content.
Example Prompts
- "We are planning to launch our AI-driven analytics dashboard in three weeks. Can you help me build a launch checklist and suggest a strategy to keep momentum going post-launch?"
- "I need a Product Hunt strategy for our upcoming update. Can you look at my product marketing file and draft the copy for our PH listing?"
- "We have a major feature release next Friday. Can you help me map out our ORB channel strategy for the announcement?"
Tips & Limitations
To get the most out of this skill, ensure you have a product-marketing-context.md file in your .claude/ directory. The AI performs best when it has access to your established positioning and messaging guidelines. Note that this skill is advisory and strategic; while it generates robust plans, the execution of social media posts, email distribution, and community management will require manual action or integration with your marketing automation tools.
Metadata
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Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-alirezarezvani-launch-strategy": {
"enabled": true,
"auto_update": true
}
}
}Tags(AI)
Flags: file-read
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