form-cro

What This Skill Does

The form-cro skill provides specialized expertise for optimizing non-registration web forms. It utilizes a framework designed to maximize completion rates by balancing user friction with the need for high-quality data. The skill walks users through an audit process, evaluates current form state against business objectives, and generates actionable, prioritized recommendations for layout, field structure, and microcopy.

Installation

To integrate this skill into your environment, run the following command in your terminal: clawhub install openclaw/skills/skills/alirezarezvani/form-cro

Use Cases

• Lead Capture Forms: Optimizing gated content or newsletter signups to increase lead volume without sacrificing lead quality.
• Contact & Demo Requests: Streamlining complex sales forms to reduce abandonment and accelerate the sales pipeline.
• Application & Survey Forms: Improving long-form completion rates through progressive profiling and improved field ordering.
• Checkout Optimization: Reducing friction in purchase processes by identifying problematic fields or confusing copy.

Example Prompts

1. "Our demo request form has a 60% abandonment rate. Can you audit the current structure and suggest how to simplify it for higher conversions?"
2. "I need to test whether a multi-step progress bar helps our lead capture form. What are some A/B test hypotheses I can run?"
3. "Our contact form is getting too many low-quality leads. How can I adjust the field requirements without hurting our overall completion rate?"

Tips & Limitations

• Context is Key: Always provide the URL of the form or a screenshot/field list. The skill works best when it has access to the .claude/product-marketing-context.md file in your repository.
• Specificity: Be clear about your primary goal: are you looking for quantity (more leads) or quality (better data)?
• Limitations: This skill does not automatically edit your website code. It generates the audit and the specific recommendations (or test hypotheses) that your engineering or design team should implement.
• Scope: Remember that this skill is specifically for non-signup forms. If you are optimizing a registration flow, switch to the signup-flow-cro skill instead.