seo-audit

What This Skill Does

The seo-audit skill transforms OpenClaw into an expert-level technical and on-page SEO consultant. It is designed to methodically assess websites to identify performance bottlenecks, crawlability issues, and content gaps that prevent high organic search engine rankings. By utilizing a structured audit framework, the skill analyzes site architecture, technical health, on-page optimization, and content relevance, culminating in a prioritized roadmap for search performance improvements. It specifically integrates with your site's product marketing context to ensure all recommendations align with your broader business objectives, rather than just technical compliance.

Installation

To integrate this skill into your OpenClaw environment, execute the following command in your terminal:

clawhub install openclaw/skills/skills/alirezarezvani/cs-seo-audit

Ensure that you have appropriate permissions in your environment and that your current project workspace is initialized for OpenClaw workflows.

Use Cases

This skill is highly effective for several critical scenarios:

• Health Checks: Routine monitoring to catch accidental indexation blocks or 404 chains after site updates.
• Performance Diagnostics: When organic traffic drops suddenly or remains stagnant despite consistent content output.
• Competitor Benchmarking: Analyzing why competitors are ranking for target keywords and how to close the gap.
• Migration Support: Verifying that 301 redirects, canonical tags, and structural metadata are properly configured during a site migration or redesign.
• Optimization Strategy: Defining high-impact content changes and technical adjustments for a new site launch.

Example Prompts

• "I'm not ranking for my core keywords; can you run an SEO audit on our landing page and tell me why?"
• "Perform a technical SEO check on my e-commerce site to see if we have any crawlability issues preventing Google from indexing our product categories."
• "Our organic traffic has dropped 20% this month. Can you review our recent changes and provide an audit report with quick wins?"

Tips & Limitations

To maximize the effectiveness of this skill, ensure you have provided access to data from Google Search Console or similar analytics platforms if available. The audit's precision depends heavily on the accuracy of the site data provided. While this skill provides expert-level diagnostics and actionable fixes, it does not execute code changes directly on your production servers. Always verify recommendations in a staging environment. Additionally, avoid common pitfalls like over-optimizing content; the skill references specific guidelines on AI-writing detection to ensure your content maintains a human-centric, high-quality tone that aligns with modern search engine ranking algorithms.