churn-prevention
Reduce voluntary and involuntary churn through cancel flow design, save offers, exit surveys, and dunning sequences. Use when designing or optimizing a cancel flow, building save offers, setting up dunning emails, or reducing failed-payment churn. Trigger keywords: cancel flow, churn reduction, save offers, dunning, exit survey, payment recovery, win-back, involuntary churn, failed payments, cancel page. NOT for customer health scoring or expansion revenue — use customer-success-manager for that.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/alirezarezvani/cs-churn-preventionWhat This Skill Does
The churn-prevention skill is a specialized framework designed to help SaaS businesses identify, understand, and mitigate customer attrition. It acts as an expert consultant to design structured cancellation flows, develop data-driven save offers, and automate dunning sequences for payment recovery. By moving away from immediate account termination and toward a conversational offboarding process, this skill enables you to collect critical feedback and present value-aligned incentives that turn potential churners into long-term subscribers.
Installation
You can install this skill directly via the OpenClaw command-line interface. Use the following command in your terminal:
clawhub install openclaw/skills/skills/alirezarezvani/cs-churn-prevention
Ensure that you have your API credentials configured and that your project environment is connected to the OpenClaw repository.
Use Cases
- Designing Cancel Flows: Build a 5-stage exit process that improves retention by offering relevant alternatives rather than just terminating access.
- Dunning Sequences: Set up a automated, multi-touch email series to recover revenue lost to expired credit cards or failed billing attempts.
- Exit Survey Optimization: Implement targeted, single-question surveys to categorize churn reasons and inform your long-term product roadmap.
- Save Offer Strategy: Create dynamic, budget-conscious incentives—such as service extensions or partial discounts—triggered by specific user exit reasons.
Example Prompts
- "I'm seeing a 15% involuntary churn rate on our annual plans. Help me draft a 3-part dunning email sequence that is professional but firm, and suggest the best interval for retries using Stripe."
- "We currently have an immediate 'cancel account' button that sends users away instantly. How can I design a 5-stage cancel flow that captures exit reasons and presents a save offer without feeling like a dark pattern?"
- "Our exit survey shows that 40% of users leave because of 'pricing.' Based on our $50/mo plan, what kind of save offer should I present to these specific users to improve our save rate?"
Tips & Limitations
- Transparency First: Avoid dark patterns. Users who feel trapped are unlikely to return. Ensure your cancel process is simple and respects user autonomy.
- Focus Areas: This skill is strictly for churn prevention. For broad metrics, cohort analysis, or expansion revenue (upselling), please use the
customer-success-managerskill instead. - Context is Key: Always provide your current payment processor and MRR data to ensure the advice is technically accurate and financially relevant.
- Segmentation: The more you segment your audience by plan type and reason for leaving, the higher your conversion rates on win-back efforts will be.
Metadata
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Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-alirezarezvani-cs-churn-prevention": {
"enabled": true,
"auto_update": true
}
}
}Tags(AI)
Flags: data-collection
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