analytics-tracking
Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality. Use when building a tracking plan from scratch, auditing existing analytics for gaps or errors, debugging missing events, or setting up GTM. Trigger keywords: GA4 setup, Google Tag Manager, GTM, event tracking, analytics implementation, conversion tracking, tracking plan, event taxonomy, custom dimensions, UTM tracking, analytics audit, missing events, tracking broken. NOT for analyzing marketing campaign data — use campaign-analytics for that. NOT for BI dashboards — use product-analytics for in-product event analysis.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/alirezarezvani/cs-analytics-trackingWhat This Skill Does
The analytics-tracking skill acts as your dedicated expert consultant for end-to-end analytics implementation. It specializes in the structural setup, rigorous auditing, and technical debugging of web tracking stacks, specifically focusing on Google Analytics 4 (GA4) and Google Tag Manager (GTM). Rather than simply placing tags, this skill prioritizes data integrity, helping you define a consistent event taxonomy, ensure compliance with privacy regulations, and bridge the gap between user behavior and actionable business intelligence. It is designed to ensure your tracking is robust, scalable, and audit-ready from day one.
Installation
To install this skill, run the following command in your terminal:
clawhub install openclaw/skills/skills/alirezarezvani/cs-analytics-tracking
Use Cases
- Zero-to-One Setup: Building a comprehensive tracking plan from scratch for a new application, including GTM container setup, GA4 property configuration, and defining custom dimensions.
- Technical Auditing: Reviewing existing implementations to identify data discrepancies, event bloat, broken triggers, or gaps in the customer journey funnel.
- Conversion Optimization: Implementing and verifying complex conversion tracking for paid media (Google Ads, Meta, LinkedIn) and tracking internal micro-conversions.
- Advanced Debugging: Solving "invisible" data issues where events fire in GTM Preview mode but fail to reach GA4 or match business records.
Example Prompts
- "I am launching a new Next.js marketing site. Can you help me draft an event taxonomy and suggest a GTM structure to track form submissions and pricing page interactions?"
- "My GA4 conversion numbers for 'signup' are 30% lower than my internal database. Can you help me audit my GTM triggers and event parameters to find the gap?"
- "We need to implement a new cookie consent banner. How should I update my existing GTM tags to ensure we stay GDPR compliant without losing critical traffic data?"
Tips & Limitations
- Context is King: Always provide your
marketing-context.mdfile if available; it drastically improves the accuracy of the tracking plan. - Taxonomy First: Never rush to implementation. Spend time defining the
object_actionstructure as outlined in the taxonomy guidelines to prevent data pollution. - Limitations: This skill is strictly for the engineering of data collection. If you need to analyze the resulting campaign performance, use
campaign-analytics. If you need to query the database for product metrics, useproduct-analytics.
Metadata
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Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-alirezarezvani-cs-analytics-tracking": {
"enabled": true,
"auto_update": true
}
}
}Tags(AI)
Flags: code-execution, file-read
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