cmo-advisor

What This Skill Does

The cmo-advisor skill provides high-level strategic marketing leadership for scaling companies. Unlike operational skills focused on tactical execution or content creation, this skill acts as a C-suite engine for brand positioning, growth model architecture, marketing budget allocation, and organizational design. It is designed to help founders and leadership teams answer the fundamental questions of their market presence: Who are we for, why do they choose us, how do they find us, and is the strategy actually working?

By leveraging internal reference frameworks like brand_positioning.md, growth_frameworks.md, and marketing_org.md, the agent can provide data-backed insights on shifting from product-led to sales-led growth, optimizing CAC and LTV, and building the necessary hiring sequence to scale a marketing team effectively. It includes Python scripts to model budget allocations and simulate MRR growth projections, ensuring that every dollar spent is tied to clear pipeline contributions rather than vanity metrics.

Installation

To install the cmo-advisor skill, use the following command in your OpenClaw environment:

clawhub install openclaw/skills/skills/alirezarezvani/cmo-advisor

Use Cases

• Strategic Pivots: Evaluate whether to shift from a PLG model to a sales-led enterprise approach.
• Budget Optimization: Perform top-down budget modeling starting from revenue targets and working backward to channel-specific spend.
• Org Scaling: Receive recommendations on the ideal marketing hiring sequence based on your current company stage and growth model.
• Performance Audit: Analyze current CAC, payback periods, and LTV:CAC ratios to identify which marketing channels to scale or cut.
• Brand Architecture: Draft messaging frameworks and competitive battlecards to sharpen your value proposition in a crowded market.

Example Prompts

1. "Our payback period is trending up and CAC is spiking on paid search. Can you help me audit our channel mix and suggest where we should reallocate budget based on the growth model simulator?"
2. "We are a seed-stage SaaS company transitioning to a hybrid PLG-Sales model. What is the recommended hiring sequence for our first three marketing roles?"
3. "We need to refine our category design for our upcoming Series B pitch. Can you walk me through the messaging architecture framework in brand_positioning.md and help me define our competitive differentiation?"

Tips & Limitations

• Strategic Focus: This tool is an advisor, not an executor. Do not expect it to write ad copy, manage social media accounts, or deploy email campaigns.
• Data Integrity: The quality of the budget modeling output is entirely dependent on the accuracy of your input data regarding conversion rates and historical spend.
• Context is Key: Always provide the current company stage (e.g., Seed, Series A, Series C) as the advice for org structure and budget allocation varies significantly by scale.