creator-casting-tool
Find the right creators for any brand campaign, activation, or ambassador program. Takes a campaign brief (brand, vibe, category, budget, audience), searches Instagram, TikTok, YouTube, and Substack, and returns a castable shortlist with stats, content examples, rate estimates, and brand conflict checks. Use when casting creators for campaigns, sourcing influencers for a brand, building ambassador shortlists, finding creators for events/activations, or matching talent to a brief. Triggers on: 'find creators for,' 'cast for this campaign,' 'who should we use for,' 'source influencers,' 'creator shortlist,' 'casting list,' 'find talent for [brand],' 'ambassador search,' or any request to match creators to a brand or campaign brief.
Install via CLI (Recommended)
clawhub install openclaw/skills/skills/alexa853/creator-casting-toolCreator Casting Tool
Find and shortlist the right creators for any brand campaign, activation, event, or ambassador program.
Who This Is For
- Brand marketing teams casting influencer campaigns
- PR and comms agencies sourcing talent for clients
- Casting directors for events, activations, content shoots
- DTC brands building ambassador or affiliate programs
- Creative agencies staffing content productions
Prerequisites
- web_search tool (required) — for cross-platform discovery, rate research, conflict checks
- web_fetch tool (required) — for reading profiles, articles, and content
- gram CLI (optional but recommended) — for Instagram discovery, engagement data, and content analysis. If unavailable, web search is used as fallback.
Check gram:
which gram
Workflow
1. Collect Campaign Brief
Ask the user for (or detect from context):
| Parameter | Required | Description |
|---|---|---|
brand | yes | Brand name and brief description |
campaign_type | yes | Content, event, activation, ambassador, gifting, UGC |
category | yes | Fashion, beauty, food, fitness, lifestyle, art, tech, travel, wellness, home, luxury, music, gaming, comedy, parenting, finance |
vibe | yes | Aesthetic/tonal direction (e.g., "minimalist, editorial, elevated" or "playful, bold, Gen-Z") |
audience_demo | recommended | Target audience age, gender, location |
budget_range | recommended | Per-creator budget (e.g., "$1K-5K" or "$10K+") |
num_creators | 10 | How many to return |
platforms | all | Which platforms matter: instagram, tiktok, youtube, substack |
follower_range | 10K-500K | Min and max followers |
geo_focus | US | Geographic focus for creators |
exclusions | none | Competitor brands, creators to avoid, agencies to skip |
deliverables | optional | What the creators would produce (e.g., "1 IG Reel + 3 Stories") |
2. Discover Creators
Search across platforms for creators matching the brief. Cast a wide net (40-60 candidates) to filter down.
Instagram (via gram CLI if available):
gram search "[category] [vibe keyword]" --limit 20
gram explore "[category]" --limit 20
gram hashtag "[relevant hashtag]" --limit 20
If gram unavailable, use web search:
"[category] [vibe] instagram creator" [geo]
"[category] influencer" aesthetic [vibe keywords] 2026
site:instagram.com "[category]" "[vibe keyword]"
TikTok:
"[category] tiktok creator" [vibe] [geo] 2026
"[category] tiktoker" [audience_demo keywords]
"best [category] tiktok" [vibe] creators
YouTube:
"[category] youtube creator" [vibe] [geo]
"[category] youtuber" [audience_demo] subscribers
Substack:
"[category] substack" [vibe] newsletter writer
site:substack.com "[category]" "[vibe keyword]"
Metadata
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Find the right skillPaste this into your clawhub.json to enable this plugin.
{
"plugins": {
"official-alexa853-creator-casting-tool": {
"enabled": true,
"auto_update": true
}
}
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