Lead Gen Pipeline

AI-powered lead generation pipeline. Score leads intelligently, generate personalized follow-ups, and manage your sales pipeline.

Quick Start

export OPENROUTER_API_KEY="your-key"

# Score a lead
python3 {baseDir}/scripts/lead_scorer.py '{"name":"Jane Smith","company":"Acme Corp","title":"VP Marketing","source":"webinar","actions":["downloaded whitepaper","visited pricing page 3x","opened 5 emails"]}'

# Generate follow-up
python3 {baseDir}/scripts/followup_generator.py '{"name":"Jane Smith","company":"Acme Corp","context":"Attended our AI webinar, downloaded whitepaper","stage":"warm","tone":"professional"}'

Lead Scoring

The AI scorer evaluates leads on multiple dimensions:

Score Ranges

• 80-100: 🔥 Hot — reach out immediately, high buying intent
• 60-79: 🟡 Warm — nurture with targeted content, book a call
• 40-59: 🟠 Cool — add to drip sequence, monitor engagement
• 0-39: 🔵 Cold — low priority, long-term nurture only

# Score with custom ICP
python3 {baseDir}/scripts/lead_scorer.py '{"name":"...","company":"...","icp":{"industries":["SaaS","fintech"],"minEmployees":50,"titles":["VP","Director","C-suite"]}}'

Follow-Up Generation

Generate personalized follow-up messages for any pipeline stage:

# Professional follow-up after demo
python3 {baseDir}/scripts/followup_generator.py '{
  "name": "Jane Smith",
  "company": "Acme Corp",
  "context": "Had a 30-min demo, interested in enterprise plan, concerned about onboarding time",
  "stage": "post-demo",
  "tone": "professional",
  "channel": "email"
}'

# Casual SMS check-in
python3 {baseDir}/scripts/followup_generator.py '{
  "name": "Mike",
  "context": "Met at conference, exchanged cards, talked about AI automation",
  "stage": "initial",
  "tone": "casual",
  "channel": "sms"
}'

# Urgent closing message
python3 {baseDir}/scripts/followup_generator.py '{
  "name": "Sarah Johnson",
  "company": "TechFlow",
  "context": "Proposal sent 5 days ago, no response, deal worth $25k, quarter ending",
  "stage": "closing",
  "tone": "urgent",
  "channel": "email"
}'

Supported Tones

• professional — formal business communication
• casual — friendly, conversational
• urgent — time-sensitive, action-oriented
• friendly — warm, relationship-focused
• consultative — expert advice framing

Supported Channels

• email — full email with subject line
• sms — short, punchy (< 160 chars)
• whatsapp — conversational, emoji-friendly
• linkedin — professional networking tone