Meta Ads Collector

What This Skill Does

The Meta Ads Collector is a specialized OpenClaw skill designed to interface directly with the Meta Ad Library API. It automates the intelligence gathering process for competitive analysis by identifying active advertising campaigns for any specified brand. Instead of manually navigating the Meta Ad Library website, users can trigger this skill to extract high-level performance and creative data, including the total count of active ads, the diverse formats being utilized (e.g., video, carousel, image), and the longevity of current creative assets. This data is structured and returned to the OpenClaw Marketing Audit Pipeline, allowing for automated synthesis into actionable strategy reports.

Installation

To integrate this skill into your OpenClaw environment, execute the following command in your terminal: clawhub install openclaw/skills/skills/adarshvmore/meta-ads-collector

Ensure that you have configured your environment variables, specifically the META_ACCESS_TOKEN, META_APP_ID, and META_APP_SECRET. These credentials must be sourced from a registered Facebook App with authorized access to the Meta Ad Library API.

Use Cases

This skill is an essential tool for digital marketers, brand analysts, and growth hackers. Use it to perform "Competitor Benchmarking," where you compare your brand's ad density against industry rivals. It is also highly effective for "Creative Strategy Discovery," enabling you to identify whether your competitors are shifting budgets toward video assets or carousel-based storytelling. By measuring the 'longest-running ad', teams can pinpoint which creative angles have achieved the most longevity, signaling high-performing evergreen content.

Example Prompts

1. "Check the current Meta ad strategy for 'Gymshark' and summarize their ad formats."
2. "How many active ads does 'Nike' have running in the US, and what is their longest-running creative?"
3. "Analyze the competitive ad landscape for 'Allbirds.com'. Provide a report on their active campaigns."

Tips & Limitations

The Meta Ads Collector operates within Meta’s standard Graph API rate limits (~200 calls per hour). For high-volume research, consider implementing request caching to avoid hitting these thresholds. The skill currently defaults to the 'US' market; ensure your requirements match this scope. If a brand has no active ads, the service will return an empty dataset rather than an error. Always verify your Facebook App permissions if you receive authentication errors, as the Ad Library API is strictly controlled by Meta for safety and transparency purposes.